What Botox costs you comes down to two numbers: the price per unit and how many units your face needs. At Wild & Beautiful in Austin, Botox is $13.50 per unit, and frown lines usually start at 20 units, which comes to $270. For a national comparison, the American Society of Plastic Surgeons reported an average fee of $435 for a neuromodulator treatment in 2023.
Below, you'll find how to do the math for your own face, what changes the total, and the questions that get you a straight answer anywhere you book.
How Botox pricing works
Botox Cosmetic is the brand name for onabotulinumtoxinA, a botulinum toxin type A made by Allergan Aesthetics. Most med spas charge a price per unit, and a unit is simply a dose. The number of units you need depends on your treatment area, how strong those muscles are and how much movement you want to keep.
That means two people can walk out of the same appointment with very different totals. Your total depends on your face, which is why a good injector gives you the number before treatment starts.
How many units of Botox do you need?
The Botox Cosmetic label lists starting doses for the most common areas. Here is what each costs at $13.50 per unit:
Frown lines (the glabella, between your brows): 20 units, $270
Crow's feet: 24 units total, $324
Forehead lines and frown lines treated together: 40 units, $540
Plenty of people need fewer units for a softer, more natural result, and some need a few more. Your first treatment is also how you learn your number. Once you know it, budgeting for the next one is easy.
Per unit or per area: which is better for you?
Some med spas charge per area, which sounds simpler. The trouble is that you can't see how many units of Botox are inside an "area," so you can't compare one quote to another.
Price per unit puts the dose and the cost on the same line. You can ask why your injector chose that number, compare it to another provider's recommendation, and know exactly what you're paying for.
Botox vs. Dysport vs. Daxxify: which costs less?
If you're comparing brands, Dysport's price per unit will look low next to Botox. Dysport units are measured differently, and most injectors use about 2.5 to 3 Dysport units for every unit of Botox. The labeled dose for frown lines is 50 Dysport units, which is $225 at W&B, so the totals end up close.
Daxxify is $13.50 per unit at W&B, the same as Botox, and can last up to six months. Xeomin is another botulinum toxin some med spas carry. All of them relax the muscles that cause fine lines and wrinkles, so the right choice depends on your face, how often you want to come back and your budget.
Budgeting for more than Botox?
If you're planning beyond wrinkle relaxers, here is what common treatments cost at Wild & Beautiful, as a reference point:
Lip flip: $99
Dermal fillers: $750 per syringe (Juvederm is $850)
Sculptra: $850 per syringe, usually over 2 to 3 sessions
Microneedling: $250 per session
PRF under eyes: $550 per session, usually a series of 3 spaced 4 to 6 weeks apart
Botox for jaw clenching and TMJ: priced per unit, like any Botox treatment
Every other price is on the full treatment menu. If you want results that use your own body, start with PRF for under eyes.
What you're actually paying for
The price per unit is only part of what you're buying. When you compare quotes, look at these too:
Who injects you. A nurse practitioner or registered nurse who does injections all day brings judgment you can see in your results. At W&B, every injector is an NP or RN.
Follow-up. Ask whether a touch-up is included if something needs adjusting. At W&B, tox touch-ups are $0.
Extra fees. Consultations, numbing and booking fees can add up. At W&B, service consultations and numbing are free. A consultation with Jennifer Quesada, FNP-BC, is $150.
How often you'll come back. If you plan to stay on a schedule, a membership can lower your yearly cost. W&B's membership takes 10% off injectables and 15% off treatments.
Your Botox pricing checklist
You deserve straight answers before anyone touches your face. Ask these anywhere you book:
What is the price per unit?
How many units do you recommend for me, and why that number?
Who is injecting me, and what is their license?
Is a touch-up included if something needs adjusting?
Is that the final total?
A good injector answers every one without hesitating.
Frequently asked questions
How much is Botox per unit in Austin?
At Wild & Beautiful, Botox is $13.50 per unit, Daxxify is $13.50 per unit and Dysport is $4.50 per unit.
How many units of Botox do I need for frown lines?
The Botox Cosmetic label starts at 20 units for frown lines, which is $270 at $13.50 per unit. Your injector may recommend fewer or more after looking at your face.
Is Dysport cheaper than Botox?
Dysport costs less per unit, but it takes about 2.5 to 3 Dysport units to match one unit of Botox, so the totals are similar.
Are Botox consultations free?
At Wild & Beautiful, service consultations are free. A consultation with Jennifer Quesada, FNP-BC, is $150.
Want your own number? Book a free consultation. You'll leave knowing exactly what your treatment costs, whether or not you treat that day.
